No, we don't think that at all – I think if I was offered £2 million by Pepsi Cola to team up with the Spice Girls and Boyzone, that would be selling your soul. No, I don't think so at all, because I think this type of communication is the way forward, and this type of phone for me is great. When I'm abroad I can actually see the people I'm talking to and I like that idea. I've been waiting for that kind of thing for years – video messaging, etc. So I don't think so, I think it's been a fairly natural partnership, to be honest.
Jay Kay

Well, there's lots of different things going on at the moment, I'm in talks with some people from Japan to do something and I'm also talking to Hugo Boss to do a very small line, which I want to keep to just 10-12 pieces, but what I want to do is sit with the designers for a couple of days bashing some stuff out...
Jay Kay

I'm desperate to [design] something that's upper-end quality, that's not jumping on the hip-hop band wagon saying – 'Hey, I've got my own line, and some really cheap perfume'
Jay Kay